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OUR WORK

REAL-TIME LIP MAPPING TO ENRICH IN-STORE EXPERIENCE

LIP RECOGNITION - URBAN DECAY LIP DANCE O2O CHALLENGE

To provide engaging in-store experience and educate customers on the multiple shapes of the newly launch VICE lipsticks, we gamified the digital experience with real-time machine learning to map users’ lip feature points to mirror lip expression in different shades of the lipsticks in web-based kiosks at stores.

Results:

Increased number of in-store transaction by 27%

TAGS

Kiosk, O2O

Rm. 1201, 11F.-1, No. 142, Sec. 3, Minquan E. Rd., Songshan Dist., Taipei City 105, Taiwan (R.O.C.)

Tel: +886 2-2370-8433

Email: info@guruonline.com.tw

© 2021 Guru
(香港商超凡有限公司台灣分公司)

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