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Suite 2101 & 2109, 21/F, Tower B,
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+86 25-66102145

13/F,
Kinsley International Mansion,
Qinhuai District, Nanjing

Our Work

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Real-time Lip Mapping to Enrich In-store Experience

Lip Recognition - Urban Decay Lip Dance O2O Challenge

To provide engaging in-store experience and educate customers on the multiple shapes of the newly launch VICE lipsticks, we gamified the digital experience with real-time machine learning to map users’ lip feature points to mirror lip expression in different shades of the lipsticks in web-based kiosks at stores.

 

Results:

Increased number of in-store transaction by 27%

 

Tags

Kiosk, O2O