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OUR WORK

THE MAGNIFYING CHEMISTRY OF

SOCIAL & TV PROGRAM

INTEGRATION OF SOCIAL & TV - HAINAN TOURISM 踢拖游海南

To promote Hainan as a travel destination for the young generations, we created a connected engagement + entertainment experience between digital and TV for cyclical effect by understanding the fragmented media behavior of the HK young users. We developed exclusive engaging content on social media that complimented the TV program. We turned the TV programme content into social media version and make it viral by riding on online hot topics and successfully attracted engagements from the younger audience online.

 

Results:

>2,770,000 exposure

>1,000,000 engagement

>90,000 video view

TAGS

Influencer, Social, Video Production

Rm. 1201, 11F.-1, No. 142, Sec. 3, Minquan E. Rd., Songshan Dist., Taipei City 105, Taiwan (R.O.C.)

Tel: +886 2-2370-8433

Email: info@guruonline.com.tw

© 2021 Guru
(香港商超凡有限公司台灣分公司)

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